Our Story

AIM AND FIRE Pty Ltd. is a family-owned business that opened its doors in 2021. Located in the heart of Hermanus CBD, we are a one-stop shop for all your firearm and training needs. Our mission is to provide everything you need under one roof, making it convenient and efficient for our valued customers.

At AIM AND FIRE, we are driven by passion and guided by honesty. We believe in building strong relationships with our clients, where they become more than just customers – they become our friends. With over 30 years of combined experience in training and mentoring personalities and security personnel in the South African Police Force and the Risk Management Sector, our founder, Jan Jansen, brings a wealth of knowledge and expertise to our business.

Jan Jansen is a highly skilled and experienced Risk Management Consultant, with global consultancy experience in hostile environments. He has worked on assignments in Afghanistan, Iraq, and across most of Continental Africa. This extensive experience has shaped our approach to providing top-quality firearms and accessories.

At AIM AND FIRE, we understand the importance of accuracy and precision when it comes to firearms. That’s why we specialize in selling high-quality firearms and accessories that are designed for accuracy and reliability. Our wide range of products includes rifles, handguns, scopes, tactical gear, ammunition, and shooting accessories.

Our unique value proposition lies in providing our customers with the necessary tools to enhance their shooting experience. Whether you’re a professional shooter or a beginner, we have the products that will help you achieve your desired results. From high-performance scopes that offer unparalleled precision to innovative accessories that optimize firearm functionality, we have it all.

At AIM AND FIRE, we are committed to your satisfaction. We strive to provide the best products and services to our customers, ensuring that they can confidently hit their targets every time. Our vision is to continue growing in an ever-evolving industry, always staying ahead of the curve to meet the needs of our valued customers.

Thank you for choosing AIM AND FIRE Pty Ltd. We look forward to serving you and helping you elevate your shooting skills.