Welcome to aim & fire

At Aim & Fire, we are more than just a gun shop – we are your trusted partner for firearms, training, and professional support services, all under one roof.

Whether you're a first-time firearm owner, an experienced shooter, a hunter, sport shooter, or a security professional, our knowledgeable team is committed to providing expert guidance and exceptional service every step of the way.

We stock a comprehensive range of quality firearms, ammunition, tactical gear, reloading supplies, shooting accessories, safes, and outdoor equipment from trusted brands. In addition to our retail offerings, we provide accredited firearm training, assistance with firearm competency and licence applications, security training courses, and access to our indoor shooting range.

At Aim & Fire, we believe that responsible firearm ownership begins with education, professionalism, and reliable support. Our experienced staff are passionate about helping customers make informed decisions and ensuring they have the right products and training to meet their individual needs.

Whether you're looking to purchase your first firearm, advance your shooting skills, complete your competency training, or begin a career in the security industry, Aim & Fire is here to help.

Visit us in-store or contact our team today to discover why so many individuals trust Aim & Fire for all their firearm and training needs.

Aim & Fire – Training. Equipment. Expertise. Everything Under One Roof.

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Ethan Hobbs

Exceptional service. I did my firearms competency there and it was a great experience even though there was no power they helped me. They are always avaliable for questions even stupid ones LOL and they know what they are talking about. I only wish I could have continued my licensing process with them but I had to go overseas. If I return I will definitely do it through them.

Heinerich Muller

Did two transactions with them. The first transaction they kept making excuses not to pay me an outstanding amount of R15k, every time you question it, they have an excuse of waiting for someone else to pay them (which was not mentioned on the day of transaction). Second transaction, once again not was originally discussed, they took all my estate weapons and was to purchase it directly from me, after it was carried over to dealer stock, suddenly they will no longer purchase the weapons and will be sold on my behalf. Still no feedback from them and it has been over 6 months. I will not recommend.

Michelle Meyer

Extremely friendly and knowledgeable staff. I went with my fiancé, who has some shooting experience while I have none. The staff were so patient, answering questions, and making sure we're safe. Highly recommended!

Serengeti

Excellent firearm and training facility. Jan and his team are 100% professional, extremely helpful and just all-round wonderful people. I recommend them without reservations. Top notch!

Michael Oswald Huebener

Very nice staff. Kids friendly 11 and over. Highly recommended and thorough weapon and shooting instruction.

Kim Kilian

Such an awesum experience! The guys were very patient and friendly and also funny - bonus👊🏻

Casper Badenhorst

Really enjoyed the visit to Aim and Fire. Helpful staff and exelent instructor to assist with the weapons. Great fun!

Pete B

Cool experience at Aim and Fire. Super chilled out when deciding what weapons to fire, it was ideal to mix and match what to fire and how many rounds. I used the indoor range which had five lanes up to 10m if I remember rightly. Really good to receive some coaching on my shooting as well, thanks guys!

Danie Steyn

Very friendly staff and very helpfull. We were there and we really felt at home. I can recommend Aim and Fire to anyone who want to visit a gunshop.